The willingness to pay for mobile applications : Factors which increases and affects people’s willingness to pay for mobile applications
The distribution of mobile applications is evolving, and the developers are seeking to gain economic advantages, as well as reaping the benefits of the current market opportunities. But studies show that a majority of the mobile users are not willing to pay for a mobile application. This dilemma com...
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| Format: | Others |
| Language: | English |
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Södertörns högskola, Medie- och kommunikationsvetenskap
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38499 |