Kraften av influencers på Instagram : En studie om konsumenters uppfattningar om influencers
Purpose: The purpose of this study is to increase knowledge about how consumers in southern Stockholm perceive influencer marketing via Instagram and understand the role of influences in the consumers' buying process. Theory: Influencers lose followers' trust because many associate influen...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Företagsekonomi
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38586 |