Vikten av visuell identitet hos varumärken : En studie om hur den visuella identiteten formar konsumentens varumärkesuppfattning
Today we live in a society that focuses more and more on the visual aspects. Visual identity is the most visible part of a company's communication with the outside world, yet it is relatively unexplored in the academic literature. The purpose of this paper is to investigate how consumers percei...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2019
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-39379 |