Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?
Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. The marketing industry faces difficult cha...
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| Format: | Others |
| Language: | English |
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Södertörns högskola, Institutionen för samhällsvetenskaper
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41110 |