Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements
Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and...
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| Format: | Others |
| Language: | English |
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Södertörns högskola, Institutionen för samhällsvetenskaper
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41179 |