Kan snabbmat vara grön? : En studie om hur snabbmatskedjorna positionerar sig på marknaden genom att använda sig av grön marknadsföring
The climate question is one of the major questions in society and consumers today expect cooperates to take responsibilities that help the environment. One of the industries that consumers have misbeliefs in when it comes to green marketing and green products is the fast-food industry. Because of th...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41273 |