Från att konsumera medier till att konsumera varor : En studie om hur Instagram-användare upplever och förhåller sig till konsumtion på applikationen

In a short period of time, the internet has become more of an essential asset for people to perform their daily tasks. With the consumption of products and services reaching an all-time high, impulse buying has become a growing issue. Instagram is one of the world’s most popular social media platfor...

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Bibliographic Details
Main Authors: Stålbalk Brodin, Linnea, Malkhasian, Rita
Format: Others
Language:Swedish
Published: Södertörns högskola, Företagsekonomi 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43973