När internationella affärsrelationer skapas : En kvalitativ studie om betydelsen av valet av språk för kundupplevelsen i utvecklandet av långsiktiga internationella affärsrelationer
Purpose: This study aims to provide a better understanding of the importance of mastering foreign languages in building international business relationships as well as whether English should be considered an interlingua in international negotiations. Theoretical framework: This study ́s theoretical...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Företagsekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-44032 |