Youtube, Marknadsföringens Dröm : en studie om hur generation z söker information på YouTube

In today's society, social media has become increasingly important for marketing practitioners and how companies communicate their messages and communicate with consumers. This has led to traditional marketing tools like TV and radio being replaced with new methods like influencer marketing. To...

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Bibliographic Details
Main Authors: Arango Torres, Marcio, Erlandsson, Tim
Format: Others
Language:Swedish
Published: Södertörns högskola, Företagsekonomi 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45601