En effektivare hantering av negativ eWOM : En kvalitativ studie om de effektivaste faktorerna inom service recovery som företag tillämpar vid hantering av negativ eWOM
Aim: The purpose of the study is to gain an understanding of the most effective factors in service recovery that companies apply when managing negative eWOM. Method: With the help of a qualitative cross-sectional study based on a deductive research approach, five semi-structured interviews were con...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45898 |