Finns det trötthet av influencer marketing på Instagram? : En kvalitativ studie om hur influencer marketing upplevs av unga vuxna kvinnor i åldrarna 18 till 30 år och hur det påverkar deras köpintention
Purpose: The purpose of this study is to investigate how influencer marketing is experienced by young adult women between the ages of 18 to 30, how the purchase intention is affected by their trust in, and trust in, influencers and influencer marketing as a marketing strategy and to see if there is...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Institutionen för samhällsvetenskaper
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45975 |