"Kom och hugg oss" : En studie om idrottsklubben AIK:s kommunikation i samband med det uppmärksammade hockeyderbyt den 22 december 2010

In December 22, 2010, the hockey clubs AIK and Djurgården played against each other in front of an audience of more than 11 000 people in Ericsson Globe Arena, Stockholm. Although it was one of the biggest games of the year, afterwards no one was talking about the actual game on the ice. The reason;...

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Bibliographic Details
Main Author: Ulenius, Jonathan
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för kommunikation, medier och it 2011
Subjects:
AIK
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9194