Electronic Word of Mouth : Managing online guest reviews in the hospitality industry
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potential strategies. Focus is being put on online guest reviews and the researchintends to study the impact of online reviews in the hospitality industry as well as defining the possibilities and challenges...
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Format: | Others |
Language: | English |
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Södertörns högskola, Institutionen för ekonomi och företagande
2011
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9275 |