Becoming a Fan of Social Media Marketers : Uses and Gratifications of Facebook Brand Pages
The advent of social media has witnessed a transformation in how audiences interact with marketers online. While previous research has shown that media consumers generally hold a negative view of advertising, today’s media consumers are engaging with brands more than ever. This study examines what i...
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| Format: | Others |
| Language: | English |
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Stockholms universitet, Institutionen för mediestudier
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104490 |