Communicating Responsibility : Audience reception of CSR communication on social media

Communicating Responsibility : Audience reception of CSR communication on social media

This study offers insight into international audience reception of Corporate Social Responsibility (CSR) communication. Swedish companies are currently reaching international audiences through a variety of social media channels and this study analyzes how audiences in Sweden and the U.S. respond to...

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Bibliographic Details
Main Author: Oredsson, Lindsey
Format: Others
Language:English
Published: Stockholms universitet, Institutionen för mediestudier 2014
Subjects:
Audience Reception
Corporate Social Responsibility
CSR Communication
Business Ethics
Digital Marketing
Global Marketing
Online Communication
Public Relations
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104697

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104697

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