Influencer marketing : Reklamidentifiering och särskilda intressen
Influencer marketing has rapidly become a popular marketing method where so-called influencers get compensated to promote businesses on their social media platforms. The idea is that by advertising through an influencer, a company reaches an already positive audience with a high inclination to consu...
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| Format: | Others |
| Language: | Swedish |
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Stockholms universitet, Juridiska institutionen
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-157003 |