Reklam i sociala medier : En kartläggning av influencers handlingssätt och de rättsliga konsekvenser som följer
Social media has become an integral part of modern day society and occupies a substantial part of peoples’ lives. At the same time companies are exploring new and effective ways to reach consumers. This has resulted in the marketing strategy called influencer marketing and Sweden’s first legal case...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Stockholms universitet, Juridiska institutionen
2018
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-157052 |