Tall, blond, beautiful Oatly : en studie av varumärket Oatlys konstruerade kommunikativa identitet
Due to increased competition between companies and products, brand communication has emerged as an decisive and competitive aspect of a company’s success. Oatly, the swedish oat-based product producer, utilized, through extensive marketing communications, a increased awareness following their well m...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Stockholms universitet, JMK
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-157241 |