Branding Snowboarding Lifestyle : A case study of Burton Snowboards’ brand narrative of gender equity
The purpose of this thesis was to find out how snowboarding lifestyle and gender equity are visible in Burton Snowboards’ branding on their Instagram accounts as well as in their retail stores. Thus, the research questions were “How is (snowboarding) lifestyle and gender equity visible in Burton Sno...
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| Format: | Others |
| Language: | English |
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Stockholms universitet, Institutionen för mediestudier
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-160777 |