Branding och hashtags : En analys av Daniel Wellingtons material på Instagram
The aim of this thesis is to get an understanding of how Daniel Wellington is using visual communication to communicate their brand identity on Instagram. It is also about how they use hashtags to engage their consumers into their brand community. The questions this thesis answers are “How does Dani...
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| Format: | Others |
| Language: | Swedish |
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Stockholms universitet, JMK
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-165373 |