Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements
This study analyzes gender portrayals in Swiss prime-time television advertising with regard to gender stereotypes. A content analysis of 449 characters of 412 distinct advertisements sampled from four selected German-speaking TV channels in Switzerland was carried out. Characters in the ads were co...
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| Format: | Others |
| Language: | English |
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Stockholms universitet, JMK
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-170347 |