Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls
Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement.Followin...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Stockholms universitet, Företagsekonomiska institutionen
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-184233 |