I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer
A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind. The thesis explores the development and practice of marketing towards consumers as a mai...
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| Format: | Doctoral Thesis |
| Language: | Swedish |
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Stockholms universitet, Ekonomisk-historiska institutionen
2002
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-2 http://nbn-resolving.de/urn:isbn:91-974305-3-6 |