Relationer i en digital värld - En kvalitativ studie om PR via sociala medier

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public rel...

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Bibliographic Details
Main Authors: Grundin, Olle, Sundberg, Isabella
Format: Others
Language:Swedish
Published: Stockholms universitet, Institutionen för journalistik, medier och kommunikation (JMK) 2010
Subjects:
PR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-40715