Chinese companies’ knowledge of brand management : Brand issues for establishing on the Swedish market
The Chinese economy has gone through immense changes the last decade and they will most probably continue this changing process further. Chinese companies are now competing with multinational brands on their domestic market and are beginning to compete on other markets with the local brands that exi...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Stockholms universitet, Företagsekonomiska institutionen
2005
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-5987 |