Dreams and Reality in the Outdoors : A study of lifestyle marketing in the outdoor industry in Sweden
Much of what is on sale on the shelves of outdoor shops today will mainly be used in the less extreme environment of our “urban jungle”. The red or navy anoraks of days past have been replaced by stylish, lightweight and high-tech pieces of clothing in exotic materials and colors that may never set...
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| Format: | Others |
| Language: | English |
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Stockholms universitet, Företagsekonomiska institutionen
2006
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6233 |