Commercialising social media : a study of fashion (blogo)spheres

A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social m...

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Bibliographic Details
Main Author: Laurell, Christofer
Format: Doctoral Thesis
Language:English
Published: Stockholms universitet, Företagsekonomiska institutionen 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97998
http://nbn-resolving.de/urn:isbn:978-91-7447-769-6