Globaliseringens påverkan på platsmarknadsföring och konkurrens mellan städer. : Hur arbetar Umeås aktörer för att marknadsföra staden som en mötesstad inom affärsturism?
ABSTRACT This bachelor thesis aims to study the effects of globalization in places where they end up in a competition with each other to attract conferences and congresses. This may cause issues and problems that could affect the way destinations work with the City Marketing and destination develo...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Kulturgeografi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122485 |