The influence of crises on corporate reputations : How to manage the organisation back into positive daylight
In today’s business world it is not just about doing business anymore, the need increases for organisations to take intangible resources, like the corporate reputation, into consideration. These corporate reputations have a multitude of positive functions for organisations. However, in times of cris...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1252 |