“The future is getting older so be prepared” : -
In what atmosphere do people feel welcomed and comfortable? What are their needs, preferences, expectations and how do these affect their shopping behaviour? The proportion of older persons in the population is constantly growing so in the new future there will be more and more older shoppers in the...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1292 |