Hotellsektorn och det digitala fotavtrycket : - En studie av TripAdvisor och dess påverkan på Ålands hotellmarknad
The Internet has grown to become one of the most influential tools affecting the tourism industry. This study seeks to explore a smaller piece of a widely recognized phenomenon, breaking off to study the impacts of online reviews on TripAdvisor and electronic word-of-mouth in the hotel sector. The s...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Kulturgeografi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136159 |