The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry
The generation of Millennials is becoming a very important segment in today's beauty market, because of their large size, purchasing power and engagement on social media. The Millennial consumers are heavy buyers of beauty products, but heavy buyers are not always loyal to the beauty brands. Th...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137526 |