The use of data in social media marketing : An explorative study of data insights in social media marketing

The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. Among the increasing activities comes a vast...

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Bibliographic Details
Main Authors: Grönlund, Sophie, Schytt, Tommy
Format: Others
Language:English
Published: Umeå universitet, Företagsekonomi 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-139211