"Vi finns några rader bort" : En kvantitativ och netnografisk studie av Viasat Sport och C More Sports twitterkonversationer
The purpose of this essay was to examine conversations between two Swedish organizations and their customers to explore how online meetings and dialogs can affect organisations image and relationships between customers and organisations. Viasat and C More are both live sport broadcasters with online...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144369 |