Vardagliga känslor : Analys av IKEA:s reklam "Där livet händer" och kommentarer på Facebook

Vardagliga känslor : Analys av IKEA:s reklam "Där livet händer" och kommentarer på Facebook

The feelings I receive when I see these commercials makes me curious of how emotions work and if there where others who had similar reactions on the content. This lead me to check out the comments on Facebook, related to the advertising campaign. This was the beginning of choosing this topic for my...

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Bibliographic Details
Main Author: Wännström, Miia
Format: Others
Language:Swedish
Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2017
Subjects:
frame
encoding/decoding
emotions
marketing
advertising
commercial
semiotic
rethoric
social media
comments on social media
communication
ikea
facebook
Media and Communications
Medie- och kommunikationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144384

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144384

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