Making use of automation: Designing a performance driven marketing tool for Smart video

Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. This can be...

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Bibliographic Details
Main Author: Ekdahl, Simon
Format: Others
Language:English
Published: Umeå universitet, Institutionen för datavetenskap 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144554