"VEM KALLAR SIG ENS INFLUENCER?” : -En kvalitativ studie om följares attityd till influencers på Instagram
An influencer’s task is to reinforce and strengthen a company’s brand, but can there be any risk that they weaken their own trust towards their followers in the process? This study aims to examine influencers as a social phenomenon from the followers point of view to investigate any elements that ca...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Umeå universitet, Institutionen för kultur- och medievetenskaper
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146616 |