TRÄNA ELLER DRICKA? : Analys av Systembolagets förhållning till att inte locka till köp av alkohol i kampanjfilmen "Exercsising & Drinking"

‘A society where alcohol can be enjoyed with care for one’s health so that no one takes damage’ is the vision of Sweden’s alcohol monopoly Systembolaget. In its foundation Systembolaget aims to always inform citizens of the risks associated with alcohol consumption through various ways of marketing,...

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Bibliographic Details
Main Author: Larsson, Fredrik
Format: Others
Language:Swedish
Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-148868