THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry
CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. The purpose of this study is to ex...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149507 |