TALKING THE TALK EQUALS WALKING THE WALK? : A Quantitative Study of the Attitude-Action Gap in the Sharing Economy
Customer behavior has always been of interest for business researchers. However, it is just in recent years that there has been an increasing interest in the phenomenon of the sharing economy. It has been suggested that there is an ongoing shift in the traditional way of consuming. The idea behind t...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-150033 |