Influence of Brand Name on Consumer Decision
In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’. This naturally leads to the...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1623 |