Kris, Storlek XXL. : En kvalitativ analys av XXL Sport & Vildmarks kriskommunikation 2019
This thesis investigates how the sports retailer XXL All sports united communicated throughtheir three crises during 2019. Considering that the crises were of different natures XXL isespecially interesting due to the possibility of comparing how different crises are handled.Within the field of crisi...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-169955 |