A Gamification Theory : A study of loyalty enhancement in the retail context
Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. Gamification prese...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172340 |