The naked truth? : En kritisk diskursanalys om fast fashion-företaget NA-KD:s externa kommunikation

The purpose of this study was to increase the understanding of how the Swedish fast fashion company NA-KD expressed its profile and how it could be linked to sustainability. The fashion industry is known for having big sustainability problems, and that is why the main focus of this study was the par...

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Bibliographic Details
Main Authors: Ådahl, Hanna, Brännström, My
Format: Others
Language:Swedish
Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-179312