A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and...

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Bibliographic Details
Main Author: Sophonthummapharn, Kittipong
Format: Doctoral Thesis
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2008
Subjects:
Techno-relationship innovations
Key Infulential Factors
e-business
Internet marketing
adoption model
electronic Customer Relationship Management (eCRM)
determinant factors
research framework
manufacturing SMEs
Thailand
Business and economics
Ekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1800
http://nbn-resolving.de/urn:isbn:978-91-7264-623-0

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1800
http://nbn-resolving.de/urn:isbn:978-91-7264-623-0

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