Service Quality in Banks and Customer Relationship Strength
Background Today, the Swedish banking industry is facing aggressive competition as a consequence of many changes; increase of competitors in the marketplace, changes in the market structure, technological advancements and the use of Internet banking, and the increase of customer demands. Therefore,...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Handelshögskolan vid Umeå universitet
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24860 |