Situationer och varumärkeslojalitet : Hur återkommande köp- och konsumtionssituationer är kopplade till konsumenters varumärkeslojalitet
The thesis focuses on the measurement of situational factors affecting brand loyalty in purchases and consumption. A survey is conducted using previously developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase frequency a...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35042 |