Creativity vs. Traditional Practices : Low-cost marketing strategies used by local clothing stores in Umeå
Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres are lined with clothing stores that belong t...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37247 |