Mobile Display Advertising and Consumer Privacy : Mobile Ad Networks approach to Privacy, and their pointof view
Research question: To what extent is mobile/SMS advertising privacy norms, associated with permission, relevance and control, applied to mobile display advertising contexts by mobile ad networks? How is this motivated? Purpose: The purpose of this thesis is to work as an initial step in the process...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-41411 |