Customer Knowledge Management at Komatsu Forest : A descriptive study with exploratory insights about the integration of knowledge from customers at Komatsu Forest
In a world where the customer is highly demanding and where the only way for a company to succeed is to satisfy him, who better knows how to satisfy the customer than the customer himself? Facing this truth, we have recently seen the emergence of systems dedicated to customer knowledge management (C...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45200 |